We first started out as a food brand
We’re Rhys and James Williamson, brothers who founded Orijin Plus out of a simple yet powerful need for our own food brand: to reveal what truly makes a product unique. We realized every great product’s story starts with its ingredients, its journey, and its supply chain—parts of the story that consumers rarely see.
Our mission became to bring that journey into the light, building trust through verified transparency at every step.
As a wholesale food brand, we also faced another challenge common in our industry: we didn’t know our end consumers.
While retailers knew the people buying our products, we had no direct connection. This gap drove us to reimagine our packaging—not as a static vessel, but as a tool to connect directly with the people who chose our products, creating meaningful connections that inspire long-term brand loyalty.
Orijin Plus is about transforming both transparency and connectivity, giving brands the tools to celebrate their unique journey and build genuine, lasting relationships with their consumers.
What we do
At Orijin Plus, we empower food, beverage, health and wellness brands to transform their physical packaging into a powerful digital tool. Our Connected Packaging Platform connects brands to consumers through interactive experiences that extend beyond the shelf, offering a robust and flexible suite of features tailored to your unique needs.
Brands can select from a wide array of tools to amplify their on shelf engagement efforts, including:
Streamlined Management of Loyalty Rewards: Effortlessly administer loyalty programs that turn offline purchases into engaging opportunities.
Dynamic Competitions: Run targeted competitions linked to your packaging, driving consumer participation and excitement.
Supply Chain Traceability: Provide transparency at every stage, reinforcing consumer trust in your products.
Seamless Product Verification: Instantly confirm authenticity, enhancing consumer confidence.
Robust Analytics and Insights: Access in-depth consumer behaviour data to refine your campaigns and product offerings.
With Orijin Plus, brands can choose the right features for any scenario, campaign, or product, ensuring they meet the demands of modern consumers and drive loyalty effectively.
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