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A Digital Product Passport (DPP) is a structured digital record that contains detailed information about a product throughout its lifecycle. This record can include data about product origin, manufacturing processes, materials used, environmental impact, certifications, and end-of-life management (such as recycling or repair options). Consumers, retailers, and regulators can access this information by scanning a unique identifier, typically in the form of a QR code or GS1 Digital Link, linked to the product.

Consumers are demanding deeper transparency, and scan-enabled packaging lets them access verified product information that goes far beyond a traditional label. With 2D barcodes becoming the new standard, packaging is evolving into a digital gateway that builds trust, proves authenticity, and connects shoppers to the real story behind every product.

Trust is the cornerstone of today’s food industry. Consumers want to know where their food and drinks come from, who produced them, and whether sustainability claims are genuine. With counterfeit products on the rise, particularly in categories like honey and wine, connected packaging offers brands a way to prove authenticity in real time

Learn what a connected packaging platform is, why 2D barcodes and GS1 Digital Link matter, and how Orijin Plus helps food and beverage brands deliver traceability, transparency, and engagement from every pack.

So, what exactly is FSMA 204? You've probably heard the buzz, especially if you're in the food and beverage industry. Basically, it's a new rule from the FDA, and it's all about making food safer by improving how we track products through the supply chain. Think of it as a big step towards knowing exactly where your food comes from, all the way from the farm to your fork. This isn't just some minor update; it's a pretty significant change that affects how food businesses operate in the United States.

So, you've probably seen those square-shaped codes popping up everywhere, right? They're called 2D barcodes, and they're a bit different from the usual stripes you're used to seeing. These little guys are changing how we track products, manage stock, and even how we, as shoppers, find out about what we're buying. It's a pretty big deal, and we're going to chat about why they're so important and what you need to know about them.